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Slumdog - Better Choices Through Education
February 2009

It is interesting to know that the children from Slumdog Millionaire have had  similar real life circumstances as the roles they played. Many people say the movie is uplifting. That in spite of all th
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Slumdog Millionaire Kids from an Asha for Eduction Project
February 2009

Have you seen Slumdog Millionaire?  Two of the children (Salim and Latika) are students in the Asha for Education funded project called Aseema.   They have acted really well and are enjoying all the a
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How Micro-loans Make a Difference
January 2009

This video follows the path of a $25 loan from London, England to Preak Tamao village, Cambodia. Kiva.org is a website that allows internet users like you or I to lend money to people that need it in
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Revitalizing Ecommerce Site and Sales

Attract, Convert, and Retain Online Consumers

September 2007

Every business entrepreneur, whether a brick-and-mortar retailer or an internet e-tailer, understands that best practice marketing is to know the customers' needs and to develop a plan that meets those needs. First, attract the consumer through creative, well-planned search engine optimization. We recommend both organic SEO and PPC advertising. Next, provide what they need in an environment they like so a sale is possible. Retain the customer by making their shopping experience one they want to repeat. But, how do you determine and understand the needs of the online consumer?

The answer is to use a web analytic tool to optimize your site and your online advertising. This technology can monitor behavior and interaction of site visitors from arrival on a website to final purchase. The data collected illuminates customer needs, attractions and aversions. The e-tailer that can measure and "read" customer behavior and trends is prepared to make appropriate and adjustable plans to revitalize their site and sales. Web analytics is a needed marketing tool for optimizing an ecommerce business and meeting the goal of attract, convert and retain.

Understanding the Tool

Consumers purchase (or not) from a website based on many factors:
  • a site’s design
  • ease of navigation
  • quality of content
  • imagery of products
  • videos and other media
  • word-of-mouth referrals
  • product pricing of products and services
  • ease of check-out - including credit card processing
  • quality of customer service

The results of web analytic reports should reveal strengths and weakness of a website. It can show how consumers were driven (arrived) to your site. You can see if they are a first-time or returning visitor. You can know how many and which pages were viewed, plus, how long did your visitors stay on any page. You can see if and how they interacted with the site. Did the visitor quickly leave or did they exited through check-out (purchased) or even abandon their cart, can be seen. The hard data received from an analytic report allows for planned adjustments to each shopping experience factor. Revitalizing the website by implementation of a well-informed and well-formed plan are crucial to engaging the consumer and providing a pleasant shopping experience they will want to repeat. It can revitalize sales and revenues for the e-commerce owner.

To facilitate a well-formed revitalizing plan, an analytics tool needs to produce statistics and reports on:
  - Tracking visitor behavior and navigation
  - Site search results analysis
  - Identifying the most frequently searched keywords
  - Site features and pages most favored and least visited
  - Click-throughs for links, like those placed in directory listings
  - Visitor time-spend on site
  - Landing and exiting page statistics

WinnGrips.com is just one example of a company that has achieved success with an increased understanding of customer behavior on their website. By using metrics and custom reporting, the company reported over a 225% increase in unique visitors over a 9-month period. Not only did the site receive more potential customers, but returning visitors doubled during that same period.

There are a number of web analytics packages that offer analysis, statistics, and metrics for reporting website statistics. Crystal Coding Concepts recommends Google Analytics because the reports are concise and transparent. The Google Analytics tool is free, saving time and money, while delivering:
  - Multiple formats, such as charts, map overlays, spreadsheets
  - A dashboard overview report of all categories
  - Detailed drill-down data and reports for each category
  - Statistic details with percentages of tracked factors
  - Filter by time (hour, day, week, month, or custom time period) or region (city, state, country, continent)
  - A conversion goal-tracking tool with monitoring and reporting of targeted goals
Crystal Coding Concepts currently, uses the Google Analytics reporting tools for

Sampling Google Analytic charts

Sampling of Google Analytic charts

Other valuable web analytics packages include:

 

Interested, but want to use the time and talent of professionals with hands-on experience? View ours, then feel free to contact us for a consultation on optimizing your website or online advertising today:

 
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